About Alexandra

I’m Alexandra Potter, founder of A.P. McClurg, a bespoke needlepoint atelier dedicated to capturing life’s most meaningful moments in timeless, hand-stitched form. Each piece I create is a one-of-a-kind work of art—designed to commemorate personal stories, from the golf course where a couple met to the exact location of a proposal. A.P. McClurg was born from a desire to make the beauty of fine needlepoint accessible to those who may not stitch themselves, but seek to give something extraordinary. With an eye for detail and a deep appreciation for craftsmanship, I transform memories into elegant heirlooms—crafted not just to be displayed, but to be cherished for a lifetime.

For those who give with intention, and cherish forever.

Design

Create

Gifting

Examples

● About Me

A.P. McClurg was created to bring the art of needlepoint to those who may not stitch, but still want to give something deeply personal.
I design and create one-of-a-kind pieces that turn your most meaningful memories into heirloom-quality needlepoint. Whether it’s a tray depicting the spot where you proposed or a sign marking where you first met, each piece is crafted as a heartfelt expression of love—meant to be gifted, treasured, and remembered.